i guess one thing about the people, is that they already are the swag.
ya know. less talking, more doing man.
the people are just being. no need to talk about drinking, smoking, partying, swaggering, riding, coffee crawling, or whatever the heck the movies show to be cool these days.
because it's already a part of them.

if it's a part of you, i can't care less. if you are a beng, ure gay, u smoke, ure weird, u believe in vampires or unicorns... heh
i'm not saying it's okay. it's just less putting off if you have some self-gravity in yourself that others can feel and respect.

u dress up a nerd, spike his hair, pop his collar... he looks hot, give him a beer and chuck him in a club. make him dougie to the music.
u can make him look the part, but if he's not cool, he's not cool man.

now take him out, dress him clean, make him smell like aftershave, order some stylo glasses, make him president of some science club/ computer club/ apple club/ book club/ photography club.. whatever the hell he's good at...
slap his back, walk straight.... & if he fits into being...
damn. that's hawt.

now he's cool

lol.